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Google Keyword Planner Tool: The Ultimate Guide to Unlocking the Benefits of Google Ads Campaigns

What is Google Keyword Planner?

Google Keyword Planner is an incredibly powerful tool for search engine optimization (SEO), helping you to identify new keyword ideas and blog post topics that can help you boost your rankings in search engines. While it may be a bit confusing to figure out how to use it if you’re new to this tool, understanding how it works is key to success in SEO. 


Getting the most out of Google Keyword Planner

To get the most out of Google Keyword Planner, begin by signing up for a Google Adwords account with your email address. This will give you access to the full range of features provided within Google’s Adwords platform. Once you have created an account, you’ll be directed to the main page, where you can start searching for keywords. Here, you can type in one or more related terms and hit “search.” The results will show all of the relevant keywords related to your query, including their search volume and estimated cost per click (CPC). 


Also available are data on historical performance – these insights allow users to identify seasonal opportunities as well as get an idea of what audiences are currently looking for online. If a keyword isn’t already popular with your target audience, this data can be especially useful in helping inform future campaigns or content plans around emerging trends that could be beneficial in driving traffic and increasing engagement. 


Keep tabs on your competition

Google Keyword Planner also allows users to compare their words against competitors’ sites, giving them insights into which terms are working for them and which ones are not – allowing brands to adjust their own strategies accordingly. This comparison feature offers even more insight than just top keywords alone because it allows SEOs to gain insight into competitors’ strategies that could potentially come into play during future campaigns or projects when competing for visibility or clicks on similar terms. 


Finally, Google Keyword Planner provides SEOs with additional information on Estimated Top Of Page Bid (ETPB) – a range from low–high that helps provide further insight into CPCs associated with particular keywords they may be targeting. This data can help marketers determine whether they should invest more heavily on certain words or try different tactics altogether when bidding on relevant terms, providing them with extra confidence when going forward with any campaigns they choose to pursue along these lines based upon the suggested ranges provided by Google itself. 


In summary, Google Keyword Planner is an invaluable tool for anyone who is serious about improving their website’s visibility through better rankings within the search engines – both organic and paid alike. Offering a wealth of data points ranging from search volume estimates and estimated CPCs all the way through competitor comparisons and ETPB figures, working with this tool correctly will enable any marketer or SEO specialist to make informed decisions about how best to move forward when planning digital marketing campaigns around specific sets of keywords or topics – resulting in improved overall ROI from each project undertaken along these lines.


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