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How to Write a Blog Post that Ranks Well on Google

So, you want to start a blog. That’s great! Blogging is a great way to share your thoughts, ideas, and experiences with the world. But before you hit “publish” on your first post, there are a few things you should know about how to write a blog post that ranks well on Google.


1. Do Your Research

Before you start writing, it’s important to do your research. This means finding out what keywords people are searching for in relation to your topic and then incorporating those keywords into your post. There are a number of tools you can use to find the right keywords, such as Google AdWords Keyword Planner and Moz Keyword Explorer.


2. Write SEO-Friendly Content

Once you’ve identified the right keywords, it’s time to start writing! When incorporating keywords into your content, be sure to use them in a way that sounds natural—stuffing your post full of keywords will not only turn off readers but also get you penalized by Google. In addition to using keywords throughout the body of your post, be sure to include them in the title, meta description, and URL.


3. Format Your Post Properly

If you want people to actually read your blog post (and not just skim it), it’s important to format it properly. Breaking your text up into smaller paragraphs makes it more digestible for readers, and using headlines and sub-headlines helps them quickly find the information they’re looking for.


4. Promote Your Post

Once you’ve published your post, don’t just sit back and wait for people to find it—promote it! Share it on social media, email it to your list subscribers, and reach out to influencers in your industry who might be interested in sharing it with their audience. The more people who see your post, the better chance you have of ranking well on Google.


Writing a blog post that ranks well on Google doesn’t have to be complicated or time-consuming—if you do your research upfront and promote your post once it’s published, you’ll be well on your way to getting traffic from the world’s most popular search engine.


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